MAKE
MASSIVE INCOME ONLINE
SELLING
INFORMATION PRODUCTS
THAT WILL
PAY YOU N100,000/MONTH
written
by: Okonkwo Chigozie
The Basics Of Information
Product Marketing.
This Page will
reveal a lot to you even if you are new to the internet
OR a
professional, so just make sure you are following.
THE BASICS
OF INFORMATION PRODUCT MARKETING.
Firstly, the word
information should tell you something. Millions of
people visit the
internet looking for Information that would add value
to their life.
Let me explain:
Can you remember
when you or someone you know visited like
www.google.com
and typed something like “who is the richest football
player in the
world” or “who is the tallest man in the world”. What you
were looking for
is INFORMATION! So information product means
giving out
information in a packaged way or formatted way. For
example go over
to www.google.com and search for “how to make
money online”. Do
that now!. The result from Google will be much. You
will find lots of
articles and websites that has the answers to that
question [how to
make money online?]. But do you know that what you
find as your
result when you type that question in google was not an
information product?.
OK to make it understandable for you, here was
the result i got
when i did my own search:
nline&btnG=Google+Search
&meta= (appears when you are online)
The result are
not information products,they are only informations. Do
you understand
the difference now?. To put in another way this is not
an information
product:
=Google+Searc
h&meta= but this is examples are information product
at;
www.easygetjob.com . An information product is what explains
particular
information or provides the direct answer to a problem. You
will understand
more of that as we progress. So like the headline of this
page says: How
to make massive income selling information product
...”. The aim of
this page is to make you an info-prenuer or an
information
product marketer. An information product marketer is
someone who sells
information products. You are going to be an
information
product marketer soon because you will be selling
information
product{s} after reading this article.
Understand this,
if you go to the supermarket and buy a polish. That is
NOT an
information product! But if you go an buy a book on “how to
make polish” that
is an information product!. The person who sells the
“how to make
polish” book is an information product marketer or
infoprenuer. OK?.
Where does the money come from? I intend to
answer this in
detail as we get along. I said you will make five figure
every single
month. The next question should be, HOW?. I remember
when i was just
getting new to the internet and i will visit some
websites that
will have things like “ I made $5,000 in 30 minutes or How
i made $150,000
in 45 days”. Just like you i use to wonder where does
the money come
from?. Are these things real or scam?. The truth is,it is
very possible to
make N500,000 in one month selling information
product in
Nigeria and to Nigerians.
So if you are asking how possible it is for someone
to make five
figures a month in Nigeria, it will come from people buying
your product, in
most cases a product of value. There is lots of
possibility in
information product marketing...
Before i move to
the next topic let me state a very important point that
will determine if
you will be successful in online business or not. Treat
your Internet
business as a business and not just as a money maker. A
lot of Nigerians
come online seeing it as a money maker. They think
that when
you come online
you will just “click a button” and then money will start
rolling in. It
doesn't work that way. When you go online and see
something like “how
i made $50,000 in 24hrs”. The truth is that some
of them they have
been online for years, with thousands of clients and
subscribers that
buys from them. In my first month online i made less
than $300.
Prepare to spend at least 1-2hrs a day
doing something
very productive. Be prepared to spend hours reading
materials and
resources that will expand your online knowledge.
Information
Product: Nigerian OR International Market
This page is
for one purpose to show you how to make lots of money
through
information product marketing business in Nigeria. A lot of
people would have
love to make dollars not the Naira. What is the
difference? Why
should you spend thousands of Naira trying to make
money online in
dollars when you can just kick-start your business in
the Nigerian
market and still make good money. I am not against
making money
online in dollars, infact i love it and i am building most of
my income around
it but what I have find out is that if you try to get
into the
international market without enough
money with you,
you are likely not to make much money or not even
make money at
all. To build a successful international information
product marketing
business you will need the following:
1] A domain name
and hosting---- that cost about $100 a year
2] Getresponse
account----- $17 a month
3] Knowledge of
web-design , email marketing , list building e.t.c---the
money you spend
on this is unlimited
4] Advertising
fee –like google adwords , viral marketing ezine
advertising e.t.c
I can go on and
on giving you reasons why starting out with the
international
market might not be a good advice. At least if not for
everything
consider the fact that with the Nigerian market you don't
need a click bank
account. Your money is paid directly into your
account. You
don't need $100 for google adwords with just N6,000 you
can make 10 times
the money you invested from just a single advert. I
have spent 6
pages explaining the theoretical aspect of information
product marketing
giving you the basic information you need to get you
started. Right
now i am getting practical where i will give you the real
“stuff” that you
have been waiting for. Let's Begin.
How To Build
A Successful Information Product Marketing Business
Previously i said
that millions of people visit the internet on a daily basis
searching for
information. Then i said an information product marketer
is someone who
sells information. Building a successful information
product marketing
business is easy if you will follow the steps that i will
outline here:.
1]Hot market to target
2]Product packaging
3]Sales Letter and Advert
writing
4]List building and email
marketing
This simple 4
steps is all you need to build a successful information
product marketing
business. Let’s discuss each step in detail:
1] HOT MARKET TO TARGET . . . how to know a hot niche market in 15
minutes As you
plan to get into information product marketing, i must
tell you the
truth. The most important aspect is “targetting the right
market”. Firstly
the market you are targetting is called a Niche market. I
believe you must
have seen or heard that word before”niche market”.
A niche market is
a market containing a group of people that has a
particular need
or are in need of a particular solution. For example here
in Nigeria a lot
of people are getting interested in Forex trading. So if i
decide to create
a product or software that solves a particular situation
for Forex traders
that makes Forex trading my niche market. If your
product solves
the problem of back pain, it means you are in the health
niche. Also
another point you should know is this: For every market you
find, there is
always another market in the market. I just gave an
example that if
someone sells a product which solves back pain he is
said to be in the
health market. But the truth is this. Though his market
is the health
market his niche market{or targeted audience} are those
with back pain.
His product will be meaningless if he tries to sell it to
those that has
high-blood pressure even though they are all in the
health market.
Read this carefully,
The success of a
product depends on how much the people needs it
and the number of
people that needs it!
This is where
most people fail. Please don't be among them. Before you
come out with a
product {i will explain how to do that later} make sure
that the people
needs it and that the number of people who needs it
are much. Last
year i came out with a product on how to open a paypal
and clickbank
account. I don’t need to tell you that a lot of Nigerians
are in need of
such a product and the number who needs it are much.
Think of the
market. Will the market buy this product? That should be
your first
question before you create any product.
How to know
a hot selling product in 15 minutes
By now you have
known what a market or a niche market is and also
what a product
is. A hot market means a market that is really in NEED
for a particular
product or a solution a problem they are having at the
moment. When you
bring up a product for that market and really
solves the
problem and
provides the
solution-it is said that created a Hot Product. For example
a lot of
Nigerians come into the online business world with the problem
of not knowing
how to get a credit card to pay for goods online. Provide
the solution to
that and you will definitely smile to the bank. What
about the number
of Nigerians that are in need of a reliable solution on
how they can open
a clickbank and paypal account to run their online
business...provide
the solution and Laugh to the bank. The Wrong Way
To Know A Hot
Market. The only we have “good” is because of “bad”. If
there is a right
way to know a hot market and then create the hot
product that
means that there is also a wrong way to know a hot
market. One of
those ways is to follow your passions. On the internet
you don't follow
your passion you follow the demand. It is not”what do
i have or know”
that will make you money online, the question is “what
do the people
what”. If i am expert is making excellent polish and then
without making
any research i went ahead to create a product. No
matter how good
my product is i won't make a dime. Once again if you
want to make
quick money online don't follow your passion, follow the
demand.
The Right
Way To Know A Hot Market
If you miss this
part then this whole article wont make sense to you. I
create hot and
sizzling products by knowing hot and sizzling markets in
Nigeria. Firstly
you must recognize that your potential customers are
Nigerians. So you
will learn to think like one.
1] Read Adverts In
Newspaper
Assuming that you
already have a product is mind that you think will
sell. The next
thing you need to do is to look out for newspapers that
will have more
readers that might be interested in your product. When
you have
purchased the newspaper or magazine the next logical thing
you need to do is
to look out for product or services that you can find in
the paper. Firstly,
browse through the paper columns and find out for
the problems that
are most talked about or even the solution that have
just being
discovered. For example i read Success Digest Extra! And i
noticed that a
lot of noise was made about information product
marketing
business and the profit potential behind it in the various
columns. Being
smart i went ahead with some research and today the
result is this article that you are reading for free. All things being equal this
report will fetch
N300,000 in less than 3 month after launch all from
reading one
edition of Success Digest Extra that cost me N100. The
same thing can
happen to you. If for example you are targetting the
Import And Export
Business. Creating a product like “How to run a
successful import and
export business” may not do well. The market
may not need it.
So what you do is look around for newspapers and
magazines that
talk about the market you are in. Look out for a recent
solution that the
market has found or a problem they are in. Through
your research you
could find something like “5 most successful export
products” A
product like this will do so much financially.
Sometimes i look
at the advertorial page for adverts. If i noticed that a
particular
product is being advertised several times from several
marketers, that
means there is a demand for such product. All i need do
is to create my
own in a unique or better way.
2] Brain Storm Market
Ideas:
If you are
completely new and don't know where to start from, here is
what you can do.
Go over to the book shop again and purchase about 1
or 2 newspapers
that you often read. Remember that you often read.
When you have
them look out for products that you know the people
need. Firstly the
question you should ask yourself is: Why Do You Read
That Newspaper?
Your answer to that question will help you a lot. If
you don't answer
the question you might never start your own
information
product business. If for example the reason you read
Success Digest
Extra, Punch or Money Wise is to learn more about
penny stocks
trading and how you can make more returns through your
penny stock
investment. That would be a good market to start with. As
a soon to be
information product marketer the next step is: To take a
sheet of paper
and a pen. Write out the followings:
• What are the
major problems the people are facing or what do you
think they will
need ?
• What are the
problems that you are facing in that market and would
love to have a
solution to Your answer to the question is already a
bestselling
information product. Right now as i am writing this the
penny stock
market is hot right now. Think about making it your market
to target.
3] Locate Successful
Product Launches:
This article is
all about piggybacking. That means i am showing you
simple techniques
that helps you fly on someone else shoulder in 5
minutes rather
than trying to eat the right food and exercise that would
take you an extra
10 years to get the height you want. A lot of Nigerians
are sleeping in
what i call “known but hidden wealth secrets”. They are
looking for
something else where without knowing that it is in them.
Too bad!. Here is
one of them: Have you read a newspaper lately or
heard about how
someone created a product or service that made and
is still making
him millions?
For example, Let’s
assume you read is Success Digest Extra on how one
of their staff or
writer held a seminar for N5,000 and had about 300
people who came
for the seminar or how someone created a product
that brought him
N150,000 cash in the first week of the product launch.
I believe you
have seen or heard of such before. When next you see
that kind of
testimonial you should know that you already have a
hungry market
waiting for you to tap into. The only reason I know that
the penny stock
market is very huge and would be a profitable market
is because i have
a friend who specializes in stock. Each time he holds
seminars on penny
stock he always make nothing less than N400,000 as
direct sales from
seminar fee, this year alone i think he has had more
than 6 of such
seminars and in August he is planning of holding another
one at the price
of N15,000 !. To know a hot market in Nigeria is simply
by looking out
for “repeated” success from a seminar or products –
which simply
tells you that the market is hot. Also, I got to know that
targeting the
football market in Nigeria with a product on “Foot Ball
Betting” will
make you money, if not how on earth will Akin Alabi be
able to earn
N315,000 in just 4 days after he created a product on it?
Check that
yourself at www.nigeriabet.com So don't try to create your
own hungry
market, find a hungry market through my piggy backing
methods and you
can start locating hot products and hot markets.
4] Attend Seminars:
Before i explain
that, let me explain the difference between a hot
market and a hot
product. You see just because a market is hot doesn't
mean the products
in that market are hot. And to be a successful
information
product marketer you must constantly be creating not just
products but hot
products.
The “Make
Money Online” niche market in Nigeria which of
course i
know you belong
to is hot. I mean just check out the number of adverts
you find on
newspapers and magazines that talks about the market. But
you see not every
product will be hot especially now that the
competition is
increasing on a daily basis. To know a hot product, the
same steps you
used above to find a hot market is what you used to
find a hot
product. I talked about penny stock market is a good one at
the moment. I can
boldly say that if you create a product about the
basics of penny
stock strategies with good marketing plan you can
easily make a
million, the reason is that as i was looking out for hot
markets which
brought me to the penny stock market i got to find out
that most
products” that are available in that market right now are
seminars and not
products like e-books or videos. Did you get my
point?
In September
2010, i created a product on how to open a paypal and
clickbank account
in Nigeria , this ebook was average yet it made over
N200,000 in sales
in it's first month alone and every since then i make
an average of
N40,000 a month from this same e-book. Why? Because I
found out a hot
market and then I found out a hot product too .Simple
another
piggybacking method i use to generate ideas i s by attending
seminars
regularly. I find it hard when i see some soon-to-be
information
product marketers who don't attend seminars. Successful
People Never Stop
Learning. You shouldn't too!. Assuming as a
complete new
internet marketing beginner you got to know that a
market is very
hot and a product targeted to such market will product
lots of sales.
The next wise thing you should do especially if you don't
know so much
about the market or the product even though you know
it will be
productive is to attend seminars that talks about the market
or purchase
products that are related to the market. Seminar expands
your knowledge
about any market, never forget the words of Brian
Tracy that To
Earn More You Need To Become More!. And that
happens through
acquiring knowledge. Ignore the amount it might cost
you to pay for
the seminar because everything being equal with your
successful
product launch you will make FAR more the money you paid
in attending the
seminar[s] . I think i have been able to explain simple
methods on how
you can know a hot market and even a hot product in
15 minutes or
less. Don't dilly dally, get started with something today,
In fact start
now. Starting writing ideas as they flood your minds put
them on paper as
we move on to the second step on how to create a
successful
information product marketing business in Nigeria.
PRODUCT
PACKAGING
After locating a
hot market and product the next question would be
how do I package
this information product? Information Product
Packaging simply
means putting the information in a format that would
suit the
potential customers. For some others the information product
you will create
would be in an e-book format, just like the one you are
reading now. For
some others in might be in a video format, audio
format, seminar,
articles, e-course e.t.c Most information products are
created in e-book
formats sometimes they are called Digital products.
In less than 5
minutes from now i will show you how to package your
information
product in ebook format for free. Yes it cost nothing to
create an e-book.
But before i do that, if you think that your
information
product will best be in video or audio format then your
solution lies in
you paying N2,500 into my account for me to ship you a
complete 20
minutes video tutorial CD that shows you how to do that
plus a $300
camtasia video software that creates videos automatically.
This software
alone sells for $299 at www.techsmith.com With that
said let's begin
the process on how to write an ebook.
How To
Package Your Information product In E-book Format
An ebook means
Electronic Book. The advantage of creating your
information
production in an ebook format it is that it doesn't cost
anything and
since it is digital once you your buyers or customers
purchase it all
you do is to send them the link and they download it
instantly unlike
a CD where they will have to wait for days before it get
delivered by the
courier. Before you continue with creating your ebook
it is better for
you to first learn how to write an ebook. To help you with
that i have
outsourced for a simple article by an internet marketer that
made over
$100,000 last year as profits as he shows you simple step
that you can use
to make your e-book writing faster and quicker. The
link is a
discussion in a forum called THE WARRIOR FORUM and you can
find the link
here:
http://www.WarriorForum.com/forum/topic.asp?TOPIC_ID=219795
Now let's look at
how to convert your written product into an e-book
format.
There are several
ways and websites that helps you do that, for me i
use
OpenOffice.org writer and you can find that at www.openoffice.org
find the download
page, download it on your system, follow the
instructions
using the writer you will be able to convert your material
into an e-book in
less than 10
seconds
instantly!. Also there is another website that you can use and
my friend from
Iran, Ladan Lashkari a 21 year old girl that is making lots
of income online
wrote an e-book titled” How to write an
e-book in one day”
that sells for $27 at www.onedayebook.com; Well
for purchasing
this material you don't need to pay another $27 to have
access to that
material as i will hand it over to you for free:
Here is your
access to the information;
http://www.onedayebook.com/download/
Username:
member492
Password:
onedayprofits
There you have
information that sells for $27 given to you for free.
SALES
LETTER AND ADVERT WRITING
You have just
chosen a market that you consider profitable, and then
you have an idea
of how your product will be packaged. Well with all
that you still
won't make your desired profit until you master sales
letter writing or
copy-writing and advert writing. Believe me even if you
create a product
that can almost be gotten for free but you have
excellent skills
at sales letter writing you can make a
N1,000,000 from
your product while someone with a perfect product
but poor sales
letter skills will be struggling to make N50,000 from his
product. In other
words a good product is not enough without an
excellent sales
letter. What is a sales letter? A sales letter is that which
sells or talks
about a product.
Simple!. Quickly
go over to the following websites:
www.nosalessystem.com
All this are
called sales letter because they are talking about a product
or service. Your
sales letter is your sales man. Remember you wont see
MOST of the
people that will request for more informations about your
product to be
able to convince them yourself, your sales letter will do
the work. There
are three MAJOR features that makes an excellent
sales letter and
they are:
[a] A compelling
Headline
[b]Eye-catching
body
[c]Money Back
Guarantee
Go over to www.google.com
and search for more articles on how you
can write sales
letter or copy-writing technique and
Your headline has
to be compelling. It has to catch the readers
attention
otherwise they wont even bother reading the rest of your
letter or sales
letter. Which of this catches your attention:
“I am looking for
25 motivated people who haven't made a single dime
online to help
them build a powerful business that pulls in $700 all
within 6
weeks..Guaranteed”
AND
“you can make
your life easier and get rich through my product ideas”.
What about this
headlines,which attracts more attentions:
“Stop wasting
your time watching football matches only learn
how to make $150
every month through football betting without
investing a dime”
AND
“I love watching
football like you. so i advice that you learn
some new ideas in
football money secrets”. Of course in each of the
examples i gave
above the first adverts catches your attention more. So
the first step to
writing a good and excellent sales letter is to write good
headlines. Make
your headlines bolder than the remaining words in
your letter. Once
again a good and catchy headline will make the reader
want to read the
rest body. In most cases be specific about what your
product is about
through your headline. For example the headline in
this e-book
reads:
“How to a five
figure information marketing business through
piggybacking that
pulls in five figure every single month..Guaranteed”
That is being
specific. You read the headline and if you are someone
who is interested
in Forex trading or online survey you might not
bother reading
the rest letter because in the headline it is clearly stated
that what you are
going to read will be about information marketing
business. Ok? I
write my sales letter with full concentration, do the
same too. Even if
it takes you 5hours to write
a good 500-1000
word as your sales letter do it. Do me lazy. I prefer
tasking my mind
to write an excellent sales copy in 7hrs that write
some trash all
because I am trying to be lazy. Because at the end of the
day i will make
more money than the person who doesn't invest that
much time. The
second thing you should consider in writing your sales
copy or sales
letter[they are the same] is the body of the letter. Start
with a story or a
question. Make it very interesting. Stretch the readers
mind that he wont
be able to stop until he gets to the end. Yesterday i
took a book by
Sam Adeyemi “Parable Of Dollars” to read. He wrote
this book in
2001. I wanted to just browse through the book for 1hr and
continue with
something else. Well when i took the book as at 4: 50pm
i didn't leave
the book until it was 9:50pm. That's true I added extra
4hrs reading the
book from cover to cover. I even went offline
yesterday because
of a 7 year old book. Why? Because the body was
catchy. The
articles inside where very inspiring. Use the same tool. If
you need more
informations about sales letter writing just go to
Finally always
use Money Back Guarantee in your entire
sales letter. No
matter what
market you are targeting always promise to return their
money back if
they don't feel satisfied about the product. And make
sure you do it.
If you make 10 sales and return 2 sales back to your
customers that
complain about not been satisfied about your product,
that’s not bad at
all. Mike Filsaime when he created butterfly marketing
product he made
over 200 refunds.
The product sells
for $1,500 at www.butterflymarketing.com that
means 200 refunds
equals to $300,000 !!!!. But Mike is still happy with
his product
because he has made thousands of orders of which there
was no refund.
Meanwhile if you created a product and made 10 sales,
then in few week
time you had done like 5-7 refunds. There is a
problem
somewhere. Look out for what the problem is. It might be
your product is
not giving them the answer to the questions in their
mouth. I hope you
are following. Another thought i want to bring to
your mind. Is
that if for example you have a website where you are
selling a product
to the Nigerian Market. You will need to place an
advert where you
direct them to your website. But if you don't have a
website all you
do is write an advert where you ask the readers to send
an email to you{preferably
to your auto responder account} forget the
full details. If
you are using a website. That means you will need to pay
for one year
domain name, webhosting, web-design and then one
month getresponse
account. That might cost you about N15,000, so i
advice that you
use the second method. That is use only a getresponse
account {
especially if you don't have much to invest for now}. That will
cost you less
than N3,000. And you won't make less than someone who
is using a
website...That is very true. As at the time of writing this i
haven't sold any
of my product to Nigerians through a website i make
thousands every
month.
What the people
need is a product that will solve their problem and a
good sales letter
that attracts them..that’s all. But this techniques
works only when
you are targeting the Nigerian market. With less than
N10,000 you can
kick off with the Nigerian market but if you are
considering the
Global market with your own information product you
should have
nothing less than N22,000 with you..all things being equal.
LIST
BUILDING AND EMAIL MARKETING:
This is the final
stage. Let's quickly look at the previous steps of what it
takes to build a
five figure information marketing business: Firstly, Look
for a hot market.
Then look for a
hot product to sell. Secondly, Package your product in
either an ebook
or video format. Lastly, write a good sales letter for
your product and
a good advert too This three steps are what you need
to make good
money online. But i don’t just want you to make good
money online, i
want you to
Control money
online. List building and email marketing is the key. I
believe you must
have heard that the money is in the list. Oh, i just
remembered
something before i continue, i want you to write down
online. Visit it
and become a member. You will learn a lot there. It;s
Free!. Why should
you build a list? The answer is numerous. If you
created a product
and then you made 50 sales from it with a total of
200 subscribers.
One month later you created another product that is
in the same
market with the previous one you sold. Without a list you
will need to go
back into advertising again, which will cost you more
money. But with a
list all you do is to email your 200 subscribers that
bought your first
product informing them about this new one. And
before you place
any new advert you would have already made sales in
ten's. That is
the power of list building. Let me explain everything in
details. In
building a list the first thing you need is an auto-responder.
An auto-responder
has numerous benefits which i will explain later.
One benefit of an
auto-responder is that if you are using my
piggybacking
strategy you won't need a website. Yes. Here is what an
auto-responder
can do for you: Firstly, an auto-responder helps replies
emails that are
sent to you automatically. That means if you open an
auto-responder
and store your sales letter and follow-up letters, that
means is that if
even 300 people send you an email in one day to that
auto-responder
account, you won't need to reply any of them. Your
auto-responder
does that. There are several of them available. For me i
use
www.getresponse.com which
is less than $17
a month. Let me give you a practical example. If you
want to open a
paypal account without using a USA bank account or
address i can
help you do that. I am serious i can help you open a
paypalaccount in
just 15 minutes. To get more details send me an email
to: youraccount@getresponse.com
. That is a practical example of the
power of
auto-responder, which means when you send an email to
youraccount@getresponse.com
you will get instant replies
that i have
already written few months ago. Try that for yourself. So
when people start
sending an email to your getresponse account, they
are automatically
in your mailing list. Which means even if they are
1,000 or 10,000
you can send them a mail in less than 2 minutes and
every one of them
will receive your mail at the same time. So go over to
www.getresponse.com
and see things for yourself.
Also read other
features about opening an auto-responder account
with
www.getresponse.com
through the following links:
In piggybacking
what i am saying is that instead of you opening a
website all you
need is to write your advert and then include your
www.getresponse.com
account e.g myname@getresponse.com .
Interested buyers
send you emails, they get instant replies. Make the
payment, receive
the products while you sit at home watching your
Favorite T.v
program. I believe that unlike most Nigerian marketers i
have taken extra
time to explain to you all the necessary steps that you
need to take if
you want to make serious money online through
information
product business using piggybacking strategies.
These are the
proven and tested ways you can create and market your
information
products successfully.
Thanks.
Okonkwo
Chigozie
Phone number: 08066672471
Email: gozimokbarrister@gmail.com
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